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The beginning of a career
The beginning of a career
I have always been driven by a desire to grow and find my own path.
I grew from a marketing student into an expert, and eventually became a leader managing an international team and supporting the organization in developing strategies and building teams.
As I gained experience, my awareness grew as well.
I was acquiring new skills; I wanted to understand more and support the team in a truly informed way. I needed tools. And that’s how my fascination with coaching began.
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A value that guides
A value that guides
When working with people, I don’t look for formulas or ready-made answers. Every situation has its own context, and every person brings something unique to it.
Over time, it became increasingly clear to me that what truly influences the quality of decisions and collaboration lies not solely in competence, but in our level of awareness—in how we think, act, and understand one another.
That is why, in my work, I focus on what often goes unnoticed: decision-making processes, relationships, and the tensions that shape team dynamics.
That is where real change happens—not in theory, but in the way people begin to think, act, and work together.
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Experience
Experience
For three decades, I have worked at the intersection of strategy, brands, and people—developing marketing strategies for international brands in both the B2C and B2B sectors.
I was responsible for setting the direction, making decisions, and delivering results. Together with my team, I launched new products and developed campaigns.
But over time, I became increasingly interested not only in what we do—but also in how and from where the people who implement these strategies operate.
Coaching served as a stepping stone to a better understanding of myself and others.
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Competencies in practice
Competencies in practice
The coaching school enabled me to design development programs and workshops for teams. I created custom training programs for various professional groups and observed how they led to greater engagement and improved workplace safety.
I designed workshops for leaders, giving them the space to focus on themselves—without feeling like they were wasting time that could be spent on their daily responsibilities.
Over time, I developed additional skills, including facilitating meetings, leading strategic sessions, and mentoring.
Working with people has always been the most rewarding part of this journey for me.
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The turning point and the decision
The turning point and the decision
The hardest moment didn’t come when everything fell apart. It came when, after years of working at a corporation—with the results I’d worked so hard for, the team I was close to, and the position I’d once really wanted—I found myself sitting in my car in the company parking lot more and more often in the morning, searching within myself for even a shred of joy to get me into the office.
From the outside, everything looked fine. But deep down, a question I hadn’t been able to answer for months began to surface: “Do I still want this?” I didn’t leave then. I carried that question with me for two years.
I observed. I examined. I tried to understand what was still mine and what had long since ceased to be. What I wanted to keep, and what was merely holding me back. I tried to rediscover the joy in what I had—before I decided that, after all, I wanted something else. When the decision was finally made, it wasn’t easy. Saying goodbye to the band I’d spent so many years with. Letting go of a sense of security. Stepping into the unknown. But I knew I was leaving behind a mature and self-aware band, and my curiosity and inner sense that this was the moment allowed me to move forward. With fear, excitement, but also with courage.
Today I know that those two years were the most important. Because a decision made in haste isn’t a decision—it’s an escape. And I didn’t want to escape. I wanted to choose. “Once you accept that you can’t do everything, you can finally focus on what really matters.”
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Today
Today
Today, I focus on inspiring others and sharing my knowledge and 30 years of experience working with people, teams, and strategies—in a way that allows me to be mindful, go deep, and truly support others in their journey.
I can talk about budgets, results, and transformations—and at the same time about a leader’s fears, responsibilities, and courage.
Dziś robię to w sposób, który daje mi niezależność i pełną odpowiedzialność za to, jak pracuję.
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Executive Coaching
Executive Coaching
One-on-one work with leaders responsible for the organization’s direction and performance.
It is a space for sorting through complex situations, redefining roles, and making decisions that have a real impact. Together, we tackle current business challenges by combining data analysis, experience, and a leader’s intuition.
The result is greater clarity, consistency in action, and conscious leadership.
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Training sessions
Training sessions
Custom programs designed to meet the specific needs of an organization.
Every training session begins with an assessment of the context and business objectives. I combine a structured curriculum with practical exercises based on real-life scenarios, ensuring that the knowledge gained leads to lasting changes in how participants work.
I offer shorter sessions lasting a few hours, as well as 1–2-day workshops, depending on your needs and the scope of the topic.
Examples of training areas:
Leadership and a Leader’s Responsibilities
Team Communication and Collaboration
Change Management
Building Mature Teams
Feedback and a Culture of Open Dialogue
Decision-Making and Prioritization
Talent Management and Strengths-Based Work (CliftonStrengths)
Cross-departmental collaboration
The leader’s role in building engagement
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Team coaching
Team coaching
A process that helps teams build mature collaboration and shared responsibility.
Together, we work on roles, structure, communication, and the complementarity of skills. The goal is to ensure consistency in our actions—so that the strategy is implemented in a deliberate and coordinated manner.
The result is a team that works effectively and responsibly, without undue stress.
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Mentoring and consulting
Mentoring and consulting
Support based on years of experience in international organizations.
Together, we work on strategy, structure, communication, and change management. It’s a practical discussion about real-world challenges—from the perspective of accountability for results and organizational culture.
From reflection to action.
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Process facilitation
Process facilitation
Meetings end with clarity—not just an exchange of opinions.
My job is to create a framework in which complexity is organized and the discussion leads to concrete results. Every voice matters, but the goal remains reaching a decision.
Designing and facilitating strategic meetings, decision-making workshops, and processes to clarify roles and responsibilities.
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One-on-one coaching
One-on-one coaching
I support you in discovering your potential and translating it into specific choices and actions that are true to who you are.
It is a process that brings greater clarity, a sense of agency, and the courage to make decisions—in harmony with oneself.
This conversation helps you see the bigger picture, organize your thoughts, and get in touch with what is truly yours—often hidden beneath a layer of expectations, pressure, or the hustle and bustle of everyday life.
We work with what’s happening right now—decisions, change, moments of uncertainty, overwhelm, or the need for a new direction.
A personal space to pause and reflect on what matters to you right now.
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Marketing consulting
Marketing consulting
I combine strategic thinking with operational practice—ensuring that strategy doesn’t remain merely a concept, but becomes a practical tool for decision-making and day-to-day operations.
We tackle real-world business challenges—simplifying complexity, clarifying priorities, and strengthening alignment between marketing, sales, and the organization.
The result is a clear direction, better decisions, and actions that have a real impact on the brand’s performance and growth.
I provide support in product launches, portfolio optimization, brand value building, and tailoring communications to different audience segments.
We work on brand direction and architecture, positioning, and consistency across all activities—from market analysis and understanding customer needs, through strategy development, to translating that strategy into specific initiatives and projects.
Support backed by years of experience in developing marketing strategies for international brands.
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Working with talent
Working with talent
This analysis isn't just for the sake of knowledge.
It is a process that leads to greater coherence, effectiveness, and a conscious use of what is already your natural strength.
We translate our talents into our daily actions, decisions, and the way we work together—both individually and as a team.
Together, we take a look at your individual talent profile—what comes naturally to you, where your potential lies, and what challenges may come with it.
A development program based on the Gallup methodology (CliftonStrengths®), designed to support the conscious use of natural talents in the workplace and in leadership.
